If you want to get the most exposure in the play that you are doing, then it is highly recommended to encourage the crew and cast to join with the publicity. Literally, they’re your brightest and best advocates of the show. At the same time, the more people are involved, the faster the message can be passed on.
When You should get Started?
Basically, the promotion of your play should begin long before the actual show starts. Luckily for you, there are several ways how this can be done.
Intrigue People to Start Talking
First of all, word of mouth is an extremely powerful marketing tool. Aside from being the most powerful, it’s also the easiest and cheapest way to let everyone else know what you’re doing. A good example of this is by promoting it to nearby establishments near you. You may go to hotels like in hotels füssen and have the guests know about your play or talk to its manager on how you can market your upcoming play.
Take Advantage of Social Media
It never hurts to do a social media blitz from Instagram, Facebook, Twitter, YouTube or even on a school’s website. Once done, make sure that you use your hashtag to create that “buzz”. Share some “sneak peeks” and “behind-the-scenes” of the sets and costumes to stimulate people’s emotions and minds.
It will be smart as well to take photos when doing rehearsals and upload it in your blog. You can do live streaming of the cast involved in the play as well. Everything that can get the word out with the help of social media, don’t hesitate to use it!
Don’t Forget about Traditional Media
While social media is pretty useful in getting the word out, it doesn’t mean that you can just get rid of the traditional media. In such process, you may consider approaching people you know or perhaps, if you have enough budget, you can buy ad space in radio or local newspaper. The power of traditional media can never be underestimated as some are still considered “old-school” and you don’t want to miss such market.
